Post by mdjuwel0203 on Nov 11, 2024 11:31:26 GMT 8
Advertising has an indelible close relationship with our lives. We often see product promotion posts on our social media pages, and TV commercials and advertising billboards are full of daily life. Generally speaking, buying social ads, Ggoogle ads, or posting product advertising boards to increase product exposure is called outbound marketing.
Compare the differences: Inbound Marketing vs. Outbound Marketing
Outbound Marketing is like a company spending a lot of money on advertising to push products into consumers' lives. In this way, the company starts from its own position and sells products when customers are "unavailable". Also bother them and keep promoting your product. Inbound Marketing provides customers with helpful information, solves their problems, and recommends products when they are "available". The following is a comparison of the differences between the two marketing methods, Outbound Marketing and Inbound Marketing:
core concepts Let customers find businesses on their own Businesses look outside for customers
Marketing method Provide content that is valuable to consumers and educate consumers Use large sums of money for advertising and only save money for sales
Communication channel Keyword sms promotional campaign advertising (PPC) Search engine optimization (SEO) Natural search content marketing (knowledgeable content, information sharing, instructional videos) Blog community management, viral marketing, word-of-mouth publicity Permission-based e-newsletter Email marketing white paper download, instructional documents download Cover advertising, interstitial advertising, advertising walls, large outdoor billboards, TV advertising, print advertising, radio and telephone marketing, paper leaflet distribution, text messaging and junk mail to unknown lists, multimedia network, banner advertising
achieve results Establish a good interaction and trust relationship with consumers, and consumers will increase their conversion rate because they obtain effective information. There is no interaction with consumers, and consumers are semi-forced to accept advertising information, which can easily make consumers feel disturbed.
The next paragraph will introduce inbound marketing in more detail.
What is Inbound Marketing?
Different from the push marketing mentioned above, inbound marketing is a marketing method that attracts potential consumers through accurate and excellent content, and then converts potential consumers into customers. As the name suggests, inbound marketing hopes that consumers will take the initiative to gather. However, how to make consumers take the initiative to gather? The answer is: "Provide them with the information they need!" Today with the development of the Internet, the Internet has become a tool for almost everyone to make a living. Our questions can be answered through the Internet, and we can get what we need from the Internet. Information, and even attach great importance to the evaluation of a restaurant, a brand or a product on the Internet.
Today’s marketing focus has shifted from “advertising” to “content”
Inbound marketing is based on "content management" as the core, providing truly valuable information to potential consumers, and exposing the information through free social platforms and blogs, so that potential consumers can actively come to you. If push marketing is a way to spend a lot of money to pursue the person you like, then inbound marketing is a strategy to win, not only to chase him, but also to catch him! Next, we will explain the practical operating principles of inbound marketing through the four stages of the inbound marketing funnel. The four stages of the inbound marketing funnel are: attracting consumer attention (Attract), converting into potential customers (Convert), prompting actual purchase action (Close), and maintaining customer loyalty (Delight).
Compare the differences: Inbound Marketing vs. Outbound Marketing
Outbound Marketing is like a company spending a lot of money on advertising to push products into consumers' lives. In this way, the company starts from its own position and sells products when customers are "unavailable". Also bother them and keep promoting your product. Inbound Marketing provides customers with helpful information, solves their problems, and recommends products when they are "available". The following is a comparison of the differences between the two marketing methods, Outbound Marketing and Inbound Marketing:
core concepts Let customers find businesses on their own Businesses look outside for customers
Marketing method Provide content that is valuable to consumers and educate consumers Use large sums of money for advertising and only save money for sales
Communication channel Keyword sms promotional campaign advertising (PPC) Search engine optimization (SEO) Natural search content marketing (knowledgeable content, information sharing, instructional videos) Blog community management, viral marketing, word-of-mouth publicity Permission-based e-newsletter Email marketing white paper download, instructional documents download Cover advertising, interstitial advertising, advertising walls, large outdoor billboards, TV advertising, print advertising, radio and telephone marketing, paper leaflet distribution, text messaging and junk mail to unknown lists, multimedia network, banner advertising
achieve results Establish a good interaction and trust relationship with consumers, and consumers will increase their conversion rate because they obtain effective information. There is no interaction with consumers, and consumers are semi-forced to accept advertising information, which can easily make consumers feel disturbed.
The next paragraph will introduce inbound marketing in more detail.
What is Inbound Marketing?
Different from the push marketing mentioned above, inbound marketing is a marketing method that attracts potential consumers through accurate and excellent content, and then converts potential consumers into customers. As the name suggests, inbound marketing hopes that consumers will take the initiative to gather. However, how to make consumers take the initiative to gather? The answer is: "Provide them with the information they need!" Today with the development of the Internet, the Internet has become a tool for almost everyone to make a living. Our questions can be answered through the Internet, and we can get what we need from the Internet. Information, and even attach great importance to the evaluation of a restaurant, a brand or a product on the Internet.
Today’s marketing focus has shifted from “advertising” to “content”
Inbound marketing is based on "content management" as the core, providing truly valuable information to potential consumers, and exposing the information through free social platforms and blogs, so that potential consumers can actively come to you. If push marketing is a way to spend a lot of money to pursue the person you like, then inbound marketing is a strategy to win, not only to chase him, but also to catch him! Next, we will explain the practical operating principles of inbound marketing through the four stages of the inbound marketing funnel. The four stages of the inbound marketing funnel are: attracting consumer attention (Attract), converting into potential customers (Convert), prompting actual purchase action (Close), and maintaining customer loyalty (Delight).