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Post by account_disabled on Jan 4, 2024 16:20:15 GMT 8
Growth hacking is data-driven marketing that uses rapid experimentation and low-budget tactics to determine the most effective ways to grow a business. A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth, according to Sean Ellis, GrowthHackers CEO. According to Chad Riddersen & Raymond Email List Fong, authors of the Growth Hacking book, a growth hacker is a highly resourceful and creative marketer singularly focused on high-leverage growth. What is a Growth Hacker? What now can be described as ‘growth hacker’ existed before 2010, the term was coined for a practical reason: to differentiate the traditional marketer from the kind of marketer the startup and tech world needed. A growth hacker is responsible for creating cost-effective strategies to grow its customer base and, ultimately, its profits. And, according to our now-classic infographic, this is what a growth hacker looks like: Growth hacker infographic It’s no wonder that many growth hackers don’t have a background in marketing, business, or even economics. Many top growth hackers actually come from engineering. Classic Growth Hacking Case Studie
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